Jordan Sher is a leader in brand, creative, and advertising.

I was hired to write the MolsonCoors corporate website, and played a role in the conceptual strategy on user experience. To complete the project, I managed a large-scale internal discovery process with internal stakeholder interviews and content strategy across several different lines of business. The final conceptual direction, seen here, puts the people at MolsonCoors as the central pillar of the brand.