Print Campaign
When SRAM debuted their Avid XX brakes, they were among the lightest on the market. This is how we told the story in a new way. The ads themselves are printed on heavyweight vellum or used a die-cut for “added weight savings” and to show the brands commitment to all things lightweight. (Scroll through to see how this looks in placement.)
![](https://carbon-media.accelerator.net/0000000eJPh/gJ5jX3PPjmHfQZqetMppYr;page(1)/background(fff)/960x1290.jpeg?auto=webp)
![](https://carbon-media.accelerator.net/0000000eJPh/gJ5jX3PPjmHfQZqetMppYr;page(2)/background(fff)/960x1290.jpeg?auto=webp)
![](https://carbon-media.accelerator.net/0000000eJPh/gJ5jX3PPjmHfQZqetMppYr;page(3)/background(fff)/960x1290.jpeg?auto=webp)
![](https://carbon-media.accelerator.net/0000000eJPh/gJ5jX3PPjmHfQZqetMppYr;page(4)/background(fff)/960x1290.jpeg?auto=webp)
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Role Writer
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For SRAM/Avid
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