Jordan Sher is a leader in brand, creative, and advertising.

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Jordan Sher is a leader in brand, creative, and advertising.

Print Campaign

When SRAM debuted their Avid XX brakes, they were among the lightest on the market. This is how we told the story in a new way. The ads themselves are printed on heavyweight vellum or used a die-cut for “added weight savings” and to show the brands commitment to all things lightweight. (Scroll through to see how this looks in placement.)


  • Role Writer

  • For SRAM/Avid

Up Next:

Outdoor/Print Campaign